We were tasked to not only update Svea Solar’s identity but also give the whole energy industry a new face. To breathe a new life into an outdated industry with the intention of getting people to act and shift to renewable energy. The energy issue has long been characterised by low interest, but this is something that Svea Solar is here to change. The brand and product is something that you want to incorporate into your lifestyle. It should be inspiring and easy to live sustainably without having to limit your consumption.